Problem
The problem we solved is that the vast majority of the soccer ecosystem does not have enough elements to make accurate decisions about training and performance evaluation.
The reflection of the problem is
- Proven by the deficit balance sheet from most of Brazil's Serie A clubs;
- Backed by Comparison of expectations vs. the reality of 40 million soccer players in achieving their objectives;
- Recognized by sports professionals, such as basic technicians who are unable to have depth in the evaluation and development of new talent due to the lack of adequate statistical models.
Solution
The solution proposed by SPORTAG consists of:
- Hardware (Chipzeira) with Microsensors that analyze the performance of athletes while training and playing;
- Os dice are interpreted and transformed into post-treatment statistics API;
- The App for Athletes & SaaS for Clubs show and point out paths for the evolution and improvement of performance over time.
Business model
The initial business model is focused on Soccer and is comprised of:
- Hardware (Chipset);
- App (freemium model);
- B2B SaaS (Clubs);
- Provider (user behavior).
As an expected average Ticket, the current estimate is that:
- Solution hits the market by R$ 299 (Chipzeira) with freemium app;
- Paid version of the App hit the market by R$ 29,90 (monthly subscription).
Our current conservative estimates upon entering the market project the following revenues:
- Year 1: R$6 Millions and 15 thousand users;
- Year 2: R$15 Millions and 50 thousand users;
- Year 3: R$32 Millions and 120 thousand users.
- Scope of 0.4% From TAM at the end of the year 3.
Market
- The current global sportstech market is USD 39 Bi in 2026;
- The projection is to achieve USD 200 Bi in 2034;
- CAGR of 22%.
Competitors
For soccer:
- Playermaker (Israel);
- Oliver Sports (Spain);
- Cuju (Germany);
- Catapult (Australia);
- Target Football (England);
- SkillCorner (France).
Competitive differentiation
We believe that:
- Our Technology is scalable and for that reason we are able to reach the enormous market of practitioners of Soccer, estimated between 30M and 40M users;
- We can supply the market affordable cost, both amateur athletes and clubs subprime series B, C, D, those that compete only in state and regional championships, in addition to numerous associations and soccer schools;
- We can differentiate ourselves with local support;
- We can internationalize operations to underserved markets with a profile similar to the Brazilian market, such as other countries in South America and Africa, in addition to the entry into Portugal in lower divisions, for example.
Entry barrier
- First with relevance in the domestic market;
- PWatch in progress which, once approved, will create barriers for new brands;
- Formatting the business model with the vertical of Information Provider to the sports industry based on user behavior.
Traction
We made SPORTAG's CNPJ official on March 28th 2026. Since then:
In Q1 and Q2 2026:
- We sign agreements for testing of future prototypes with Clubs that can become future customers;
- Flow (Fut7 Society and last Kings League semifinalist);
- Grêmio Mauaense (Field Soccer);
- Guarulhense (Futsal).
No Q3 2026:
- On 01 July, we received our first investment collection;
- USD 10K in investment without any consideration from the company Techshop MG;
- On 25 September 2026 we had the formalization of the project by the SENAI Technological District for the development of prototypes (Gerdau, Toyota, Raizen projects, and others);
- Project Value R$ 1.575Million;
- EMBRAPII and SENAI-SP Are they going to invest R$ 1Million;
- Pre-agreement with SEBRAE that will invest R$ 300thousand with the association with a medium-sized to large company and/or investment fund to start the project.
- With more R$ 275A thousand let's start developing the prototypes.