Problem
Organizations that work with health, well-being, and impact accumulate public data, forms, reports, and qualitative listening, but this information remains dispersed and poorly connected to the territorial context. This makes it difficult to understand who they serve, identify risks, prioritize actions, and demonstrate results. PRYA solves this fragmentation by transforming existing data and new consented wiretaps into territorial intelligence applicable to decision-making, prevention, and resource allocation.
Solution
PRYA is structuring a territorial intelligence platform for organizations. The solution gathers institutional and public data with consented listening, organizes and anonymizes this information, and identifies patterns related to health, territory, and social conditions. The results are presented in visualizations and recommendations that support diagnosis, prioritization of actions, program design, and impact monitoring. The market will be entered by Institutional Pilots hired by project. In this phase, we validate with organizations what decisions need to be supported, what data already exists, what information is missing, and which delivery generates sufficient value for hiring.
Business model
The initial model is B2B2C and B2G, with Institutional Territorial Intelligence Pilots hired by organizations, companies, and governments to support decisions about the audiences they serve. Each project may include diagnosis of the challenge, integration of existing data, complementary listening, aggregated analysis, visualization of patterns and recommendations. The current hypothesis is for an average ticket of R$ 40 thousand per pilot, with a range between R$ 30 A thousand and R$ 70 thousand, depending on duration, territory, volume of data, and deliverables. After validating the amount and willingness to pay, PRYA may evolve into licensing and recurring contracts for monitoring indicators. Format and values will still be tested commercially.
Market
PRYA intends to operate in the global Healthcare Analytics market, estimated at US$ 55,52 billions in 2025 and designed to achieve US$ 166,65 Billions even 2030, with an average annual growth of 24,6%. Our starting point is territorial intelligence applied to health, well-being, and social conditions, sold to organizations that need to understand their audiences, prioritize actions, and measure results. Institutional Pilots will enter Brazil, with subsequent expansion to Portuguese-speaking countries. Women's global health, estimated at US$ 53,5 billions in 2025, is a relevant adjacent market, but we use Healthcare Analytics as the main reference to avoid overlapping estimates.
Competitors
The main competitors and references are Socially Determined, in intelligence on social and territorial risks; Unite Us, in the integration of health and care data and outcomes; and Irth, in the transformation of black women's experiences into information for health institutions. In Brazil, we compete indirectly with impact consultancies, research institutes, and Health Analytics platforms. PRYA differentiates itself by integrating institutional and public data, territorial context, and consenting listening in a decision-oriented delivery of organizations. The MVP and this differentiation are still under commercial validation.
Competitive differentiation
The PRYA integrates, in the same flow, fragmented institutional data, public indicators, territorial context, and consenting listening. While traditional platforms mainly analyze clinical, demographic, or socioeconomic bases, and consultancies deliver specific diagnoses, PRYA connects quantitative data to lived experience to produce actionable intelligence. Afro-centered methodology guides how information is collected, interpreted, and returned, reducing blind spots in historically underrepresented audiences. The differential is being validated directly with organizations, based on real decisions and willingness to pay.
Entry barrier
The entry barrier will be built by three combined assets: own listening methodology and territorial interpretation; cumulative base of consented and contextualized data; and trust to access information that does not appear on traditional bases. Each pilot will be able to expand the repertoire of standards, indicators, and recommendations, creating proprietary learning applicable to new territories. Technology can be reproduced, but methodology, governance, trust, access to audiences, and contextualized history require time and validation. This barrier is still in the making and will be proven with the first institutional pilots.
Traction
PRYA has validation and positioning traction, yet without commercial traction. She completed SHIFT, from Djassi Africa, participates in the VBA LAB and the 1st Regenera Challenge, and was selected as the official startup of Web Summit Rio 2026. The navigable MVP is available at prya.life. The initial validation of the journey revealed frictions of duration and adherence and generated decisive learning: market entry must start from the needs of organizations and the decisions they need to support. The next milestone is to structure and hire the first Institutional Pilot, validating a priority problem, access to data, utility of delivery, and willingness to pay. The startup does not yet have paying customers, recurring revenue, or consolidated usage metrics.