Problem
Companies, entrepreneurs, and territorial organizations have scattered information about customers, partners, suppliers, and opportunities. This fragmentation makes it difficult to identify business connections and track results. Iū seeks to organize this information to transform relationships and data into business opportunities.
Solution
iū Intelligence is a business intelligence infrastructure under development. It combines CRM, data, and AI tools to map, qualify, and monitor companies, entrepreneurs, partners, and opportunities. The MVP will initially use Odoo, allowing them to validate processes with real data and projects before expanding technological development.
Business model
The initial model combines B2B business intelligence and business development services. The company intends to validate diagnostic offers, commercial organization, qualification of opportunities and monitoring of results. With the validation of the process, it can evolve into recurring services, subscriptions, and software components.
Market
The global CRM market was estimated at US$ 79,6 billions in 2025, with a projection of US$ 86,4 billions in 2026, according to Grand View Research. iū Intelligence works at the intersection between CRM, business intelligence, and business development. Its initial focus is to validate a B2B solution in Brazil, starting with São Paulo, with potential for expansion to other sectors and territories. The effectively serviced market will be scaled based on the initial segment, the offer, and the willingness of customers to pay.
Competitors
iū operates at the intersection between CRM, business intelligence, consulting, and business development. There are platforms specialized in CRM, data, sales, and business connection, but iū seeks to integrate these functions with its own methodology for mapping, qualifying, and connecting opportunities, initially using existing tools such as Odoo to build and validate the model.
Competitive differentiation
iū operates in a market with CRM, business intelligence, prospecting and consulting tools. Its intended position is to integrate mapping, qualification, and development of opportunities into a single operational flow, combining existing tools with its own methodology.
Entry barrier
iū intends to build its competitive advantage based on data generated by the operation, history of relationships, its own methodology, and accumulated knowledge of the markets served. This advantage will depend on data quality, customer adoption, and the ability to generate repeatable business results.
Traction
amid 2023 and 2026, Startup participated in the creation of approximately 450 brands and business projects, in initiatives that have reached more than 35 a thousand people.
The trajectory includes experience in business development, international financial services, commercial coordination, and participation in national and international entrepreneurship and innovation environments.
Em 2025, Startup participated at VivaTech, in Paris, as an exhibitor at the Brazilian pavilion.
Em 2026, initiated the structuring of iū Intelligence, using Odoo as the initial infrastructure for CRM, operations, and business development. The next step is to transform the accumulated experience into a measurable and replicable process.