Problem
Real estate agencies operate with leads, WhatsApp, real estate, contracts, leases, and finance dispersed in systems and spreadsheets. The information loses context between recruitment, service, closing and post-contract, generating rework, slow responses, difficulty keeping track of opportunities, and poor traceability of charges and transfers. The problem is repeated monthly in the management of the rentals and grows with the portfolio and the team. iMobSync seeks to connect that journey into a single operating base.
Solution
A B2B SaaS platform that brings together CRM, real estate, service, public website, digital contracts, leases and finance. The same history accompanies the lead's customer to the contract and to the billing, reconciliation, and transfer routine. AI supports the recommendation of properties, automated valuation, content generation and next commercial actions, with supervision and control of use. The functional product is validated in a pilot with 2P Imobiliais; integrations and partner services evolve according to approval, to expand the automation of the operation.
Business model
Subscription-based B2B SaaS, with plans by size and capacity, additional modules, and deployment services. The current catalog indicates approximately R$399/month on the Essential plan, R$899/month in Professional and R$3. 499/month on Enterprise, with expansion by lease, digital subscription, AVM, IA, users, packages, and surpluses. The expected average ticket will be validated by the pilots and may combine monthly fees, transactional use and connected services.
Market
The initial market is Brazilian real estate: about 70 a thousand active real estate agencies and 650 thousand registered brokers, with an estimated TAM in pitch at approximately R$335 millions a year at an ARPA input of R$399/month. The priority SAM in São Paulo is estimated at R$135,9 millions a year. Global expansion begins in Latin America, adapting language, portals, rental rules, billing, and integrations; the global size will be refined after validating ICP, manageable portfolio, willingness to pay, and acquisition metrics.
Competitors
The main direct competitors considered are Tecimob and Vista, which offer CRM and management solutions for real estate agencies. We also compete with the combination of CRMs, rental systems, subscription and billing tools, WhatsApp, and spreadsheets. iMobSync is positioned by integrating the business journey and the recurring management of rentals with AI and shared data.
Competitive differentiation
iMobSync combines CRM, real estate ERP, leasing, digital contracts, financial, public website, and AI into a single vertical platform. It integrates customer, property and contract data, offers supervised automations, property matching and valuation, with multi-tenant governance, permissions, auditing and billing. This connects acquisition, conversion, and recurring operation on a single basis.
Entry barrier
The barrier is built by the combination of in-depth knowledge of the real estate domain, end-to-end workflows, and structured data from clients, properties, and contracts accumulated in daily use. The platform integrates multi-tenant governance, permissions, auditing, billing, and connectors, while the AI modules improve with operational context and feedback. Execution requires approval of portals, partners, and local rules, in addition to migration and deployment; therefore, the barrier grows with integration, data, routine, and trust, and will still be validated by business metrics and retention.
Traction
Functional product in pilot with 2P Real Estate, with CRM, property management, leases, contracts, finance, integrations and AI modules implemented and tested. The company is in the pre-revenue phase; MRR, number of paying customers, churn, NPS, or CAC payback audited have not yet been released. Current evidence includes functional application, end-to-end rental flows in a validation environment, and billing and multi-tenant infrastructure ready for commercial pilots.