Problem
Real estate agencies need to manage properties, clients, negotiations, contracts, and finances, but they often keep information dispersed among spreadsheets, messages, and systems. This causes rework, loss of context in service, difficulty keeping up with the commercial funnel, and poor visibility of results. Pricing real estate and prioritizing opportunities also require time and analysis. iMobSync was born out of the problems experienced in the operation of 2P Real Estate and seeks to integrate data and automate routines so that managers and brokers make decisions with more information.
Solution
We offer a B2B SaaS platform that brings together CRM, property management, contracts, and finance in a single environment. We centralize customer history, sales funnel, and operation indicators, with integrations to portals and routine automation. The AI layer supports the prioritization of opportunities, automated property valuation, recommendations, and content generation. The solution is in pilot use at 2P Real Estate, allowing functionality to be tested in real situations before commercial expansion. The objective is to reduce rework, improve commercial monitoring, and support decisions with data.
Business model
B2B SaaS model, with recurring revenue from real estate subscriptions and plans according to the contracted resources. Published prices start at R$ 399/month in Essential, R$ 899/month in Professional and R$ 3. 499/month on Enterprise, with additional modules as needed. The entry fee is a price reference, not an average ticket taken. As we don't have paying customers yet, the average ticket will be validated with the first sales and with the composition of contracted plans and modules.
Market
As a comprehensive total market reference (TAM), Grand View Research estimates the global real estate software market at US$ 12,79 billions in 2025, with a projection of US$ 14,31 billions in 2026 and US$ 31,96 billions in 2033, growing 12,2% In the year between 2026 and 2033. This market includes CRM, ERP, and property management. The iMobSync cutout is the subscription software for real estate operations, with integrated management and AI. The effectively serviced market and the attainable share still need to be scaled according to the customer profile and business expansion; TAM does not represent our immediate potential revenue.
Competitors
Among the main competitors are Kenlo, with real estate CRM, rental ERP, websites, integrations, and AI resources, and Superlogic Imobi, with CRM, lease management, contracts, finance, and service automation. We also vied for space with combinations of generic CRM, spreadsheets, and separate tools. iMobSync seeks to position itself through the founder's practical experience in the sector and the integration of management and AI initially validated in a real estate operation.
Competitive differentiation
Our differentiation proposal combines the experience of 15 years of the founder in the real estate market with the development and validation of the product within a real estate agency. iMobSync integrates commercial and administrative management with AI resources applied to property valuation, recommendations and content, with guided deployment. Direct contact with the 2P Imobiliais operation makes it possible to identify bottlenecks and adjust flows based on usage. As competitors also offer integrations and AI, we seek to demonstrate the difference in adherence to the routine and in the results for the client. This distinction is still being validated in the pilot.
Entry barrier
The basis of competitive advantage is the knowledge of the sector accumulated by the founder and the learning obtained when developing and testing the solution within 2P Imobiliais. We seek to transform this learning into workflows that are more consistent with the operation, useful integrations, and a deployment experience that favors customer adoption and retention. As the product evolves, the operational history and depth of the integrations can increase the value delivered. We are in a pilot phase: the competitive barrier is still under construction and needs to be proven with recurrent use, retention and results.
Traction
iMobSync has been in development since January of 2026 and in pilot use at 2P Real Estate, with product validation in a real estate transaction. So far, we have no paying customers. The current evidence of traction is the pilot in operation; the next milestones are converting validation into first sales and measuring adoption, retention, and operating results.