Problem
In the hospitality and food service sector, food waste and poor waste management generate a double loss: financial and socio-environmental.
Invisible Margin Loss: A&B Operations Lose From R$ 10 Thousand a R$ 15 thousand/month worth of inputs thrown in the trash due to lack of control and predictability on the kitchen front line.
Regulatory and ESG Bottleneck: Waste management depends on slow manual processes for the issuance of MTR/CDF, without traceability or auditable data for carbon metrics and Zero Waste targets.
Failure of Current Solutions: Market alternatives are limited to static manual consultancies (slow and without real time) or scales with high CAPEX (expensive and dependent on internet).
Without data intelligence, the sector loses gross margin on a daily basis and discards most of the waste in landfills, fueling GHG emissions without actionable tools to act at the source.
Solution
Ctrl+waste solves this challenge through a pure-software (Zero CAPEX) B2B SaaS platform and 100% offline, divided into two integrated verticals:
ctrl+food waste: Uses predictive AI and records in seconds on the front line of the commercial kitchen to identify patterns, generate actionable monthly action plans, and reduce from 20% the 43% food waste at the source, returning direct margin to the CMV.
ctrl+flow: Tracks the entire waste flow, automates legal red tape (issuance of MTR and CDF), measures carbon/methane emissions, and guarantees the Zero Waste indicator with more than 90% of landfill diversion.
Our solution eliminates the need for expensive scales and slow manual processes. We offer recurring subscriptions (starting at R$ 1.600/month) that combine financial intelligence and auditable ESG compliance, delivering an average ROI of 10x to the customer without creating friction in the operational routine.
Business model
Ctrl+waste operates on the B2B SaaS (Software as a Service) model on a monthly recurring subscription (MRR) with renewable annual contracts, plus a single onboarding fee of R$ 2.500,00.
Our pricing is divided into three service levels:
Essential Plan (R$ 1.600/month): Access to 1 module (ctrl+food waste or ctrl+flow) for initial management.
Performance Plan (R$ 2.400/month): Modules integrated with predictive artificial intelligence for the kitchen.
Strategic Plan (R$ 3.900/month): Complete solution with monthly expert monitoring and dedicated action plans.
- Expected Average Ticket: R$ 2.400,00/month by CNPJ, anchored in the Performance Plan (the focus of our Go-To-Market for the hospitality sector and large A&B).
Economic differentials:
Contribution margin of 75%.
Annual contracts ensuring revenue predictability.
Average ROI of 10x for the customer through direct savings in the CMV and ESG automation.
Market
R$ 12B+ (Waste Management and Inefficiency in the LatAm Food Service).
Competitors
Ctrl+waste's competitors are divided into three main categories, from which we differentiate ourselves as a pure-software solution (Zero CAPEX), 100% offline and fully integrated:
Smart Scales (Winnow, Orbisk, Leanpath): Solutions focused on A&B using dedicated hardware. Ctrl+waste differential: They require high CAPEX (R$ 20k+ per scale), rely on the internet and do not offer full waste traceability or automated MTR issuance.
Waste Management Software (VG Waste, My Waste): Focused on environmental bureaucracy. Ctrl+waste differential: They act only on final disposal, without predictive AI to prevent food waste at the source (kitchen).
Traditional Consultancy and Spreadsheets: Local consultancies and manual controls in Excel. Ctrl+waste differential: They generate static and lengthy reports, without real-time intelligence and with high friction in the operation.
We combined reduced A&B + ESG/MTR compliance into a single SaaS platform.
Competitive differentiation
Ctrl+waste's competitive advantage is based on four strategic pillars:
Zero CAPEX and Pure-Software: Unlike international competitors (Winnow, Leanpath), we eliminate the need to buy expensive smart scales (R$ 20k+). We run directly on existing devices.
operation 100% Offline and Frictionless: Designed for the intense routine of commercial kitchens, the platform works without relying on an internet signal, guaranteeing registrations in seconds and high adherence from operational teams.
Unified Solution (A&B + ESG Legal): We combine on the same platform the reduction of waste at the source (ctrl+food waste) with comprehensive waste management, emission calculation and automated issuance of MTR/CDF (ctrl+flow).
Actionable Predictive Intelligence: Going beyond static spreadsheets and raw data dashboards, we use AI to deliver practical monthly action plans that generate cuts of up to 43% on disposal, guaranteeing 10x ROI to the customer.
Entry barrier
Ctrl+waste's competitive advantage is based on four strategic pillars:
Zero CAPEX and Pure-Software: Unlike international competitors (Winnow, Leanpath), we eliminate the need to buy expensive smart scales (R$ 20k+). We run directly on existing devices.
operation 100% Offline and Frictionless: Designed for the intense routine of commercial kitchens, the platform works without relying on an internet signal, guaranteeing registrations in seconds and high adherence from operational teams.
Unified Solution (A&B + ESG Legal): We combine on the same platform the reduction of waste at the source (ctrl+food waste) with comprehensive waste management, emission calculation and automated issuance of MTR/CDF (ctrl+flow).
Actionable Predictive Intelligence: Going beyond static spreadsheets and raw data dashboards, we use AI to deliver practical monthly action plans that generate cuts of up to 43% on disposal, guaranteeing 10x ROI to the customer.
Traction
Validated model with pricing in expansion phases (R$ 1.600 the R$ 3.900/month)
Active brands in the portfolio: Sheraton Grand Rio, Club Med