Problem
E-commerce with low retention and conversion rates.
Os Ads are getting more expensive. The customer arrives through social networks and is left with questions about the product. Without seeing the fit, actual size, or the product in use, he hesitates, 84% stop buying for fear that the product will not be as described.
Searching on YouTube or TikTok is already part of the buying journey, and when the customer leaves the store, they may never return.
Doubt in e-commerce becomes an abandoned cart. The CAC goes up and paid traffic is wasted because of the poor shopping experience.
Solution
A video widget in the Stories/Reels format, installed in minutes via a plug and play script, without messing with code and compatible with any page. We reused the videos that the brand already has (Reels, TikTok, ads, creators) and placed them on the product page, at the time of doubt: fit, real size, product in use.
Video geolocation: different offers and videos by region.
Custom Widgets: widgets with the brand identity.AI Chat: service within the videos with AI chat for questions about the product or your store.Direct purchase: the customer adds it to the cart within the video.Liveshop: Sell live on the page, control everything.
Engage with short, vertical videos, retain with real demonstrations and testimonials, and convert with less doubt and abandonment.
I gain 5x more time on the page and up to 4x more conversion, with assisted setup, loading on demand and with no impact on speed.
Business model
B2B SaaS with recurring monthly billing per store. The amount varies depending on the plan and the level of use of the platform.
Medium ticket: R$ 149 inter R$ 199 monthly
ARR per customer: R$ 1.788 yearly
With 1.000 patrons: about R$ 1,8 million ARR
Market
TAM (global): US$ 18 the 25 billions a year. Bottom-up estimate about 28 millions of active stores, with a potential ticket of US$ 600 the US$ 900 per year in Video Commerce and CRO solutions
SAM: US$ 2,5 billions a year. Saint 3,5 Millions of e-Commerces SMB in the West that already invest in paid traffic, on compatible platforms such as Shopify and WooCommerce
SOM (Brazil and LatAm): R$ 350 the R$ 500 millions a year. Saint 450 A thousand active stores on the already integrated platforms: Nuvemshop, Tray, VTEX, Yampi and Shopify
Capture only 1% From that base It represents about R$ 4,5 millions of ARR
Competitors
Firework: more than US$ 235 Millions raised, with Series B from US$ 150 millions led by SoftBank
Videoly: € 6 Millions in Série A, led by Alfvén & Didrikson
Videowise: US$ 3 Millions in Seed, led by the Slack Fund
Storyly: Seed close to US$ 1,1 million
Tolstoy: two Seed rounds, with undisclosed amounts
Widde: US$ 30 thousand, with Bossa Invest and WOW Accelerator
Other competitors: Vidjet, Shoppable, Vimotia, Reelup and Instafeed
Competitive differentiation
1. Video geolocation
No competitor has it. The retailer tests different offers and videos by region.
2. Assisted setup
Our team integrates the script, customizes the widgets with the brand's identity and monitors the results with an exclusive manager, without the storekeeper needing a developer.
3. Installation in minutes
Plug and play via script, compatible with any page and platform: Shopify, Nuvemshop, Tray, VTEX, Yampi and WooCommerce.
4. Limitless and weightless
Unlimited videos and views, with loading on demand and without weighing on the site.