Problem
With the advertisement becoming increasingly expensive, the customer arrives at the store with heated attention from the networks, but only finds a photo and text. Without seeing the fit, actual size, or the product in use, he hesitates: 84% stop buying for fear that the product will not be as described. Many people search YouTube or TikTok and don't come back. Doubt becomes an abandoned cart, the CAC goes up and paid traffic is wasted.
Our mission is to bring the attention of social networks to e-commerce: we place the videos that the retailer already has (Reels, TikTok, creators) directly on the product page. Each video becomes a 24-hour seller: more engagement, more retention, 5x more time on the page and up to 4x more conversion and higher average ticket. Installation in minutes via plug and play script, compatible with any page, without messing with code and without weighing on the site.
Solution
A video widget in the Stories/Reels format, installed via a plug and play script in minutes, without messing with code and compatible with any page. We reused the videos that the brand already has (Reels, TikTok, ads, creators) and placed them on the product page, at the time of doubt: fit, real size, product in use.
By linking products, the customer adds them to the cart directly from the video. With video geolocation, the retailer tests different offers and videos by location. We also have liveshop and full customization of the widgets with the brand's identity.
Our method: engage with short, vertical videos, retain with real demonstrations and testimonials, and convert with less doubt and abandonment. Each video becomes a 24-hour seller, without the customer having to leave the store. Result: 5x more time on page and up to 4x more conversion. Assisted setup, with charging on demand and with no impact on speed.
Business model
B2B SaaS model, with recurring monthly charge per store, varying according to the plan and level of use of the platform. The expected average ticket is R$ 149 per month, equivalent to R$ 1.788 of ARR per customer. With 1.000 customers, this represents approximately R$ 1,8 million ARR.
Market
Our addressable marketplace is part of a global TAM of US$ 18 the 25 billions a year, estimated by bottom-up calculation about 28 millions of active stores, with a potential ticket of US$ 600 the US$ 900 per year in Video Commerce and CRO solutions. SAM is from US$ 2,5 billions a year, comprised of 3,5 millions of e-commerce SMBs in the West that already invest in paid traffic on compatible platforms such as Shopify and WooCommerce. Our short-term SOM in Brazil and LatAm is R$ 350 the R$ 500 millions a year, considering 450 a thousand stores active on already integrated platforms, such as Nuvemshop, Tray, VTEX, Yampi and Shopify. The capture of just 1% This base represents approximately R$ 4,5 millions of ARR.
Competitors
Widde, Vidjet, TolsToy, Videowise, Firework, Storyly, Shoppable, Videoly, Vimotia, Reelup, Instafeed
Competitive differentiation
Our differential is video geolocation, which our competitors don't have: the retailer tests different offers and videos by region, in addition to Stories/Reels, Liveshop and product links to add to the video's direct cart.
In Brazil, existing solutions deliver only the tool. We do the assisted setup: our team integrates the script, customizes the widgets with the brand's identity and monitors the results with an exclusive manager, without the storekeeper needing a developer.
Plug-and-play installation in minutes, via script, compatible with any page and platform (Shopify, Nuvemshop, Tray, VTEX, Yampi, WooCommerce), with unlimited videos and views and loading on demand, without weighing on the site.