Problem
VALENS solves the business maturity ceiling. Nothing in the company works without it because nothing has become a structure: the process is in her head, the sale depends on her presence, the decision hangs on her agenda. The business only works if the woman is inside it and therefore consumes who she is.
Solution
Through the PULSAR Method, Valens transforms women's development into a system. The Entrepreneurial Intelligence System classifies entrepreneurs by the Entrepreneurial Maturity Diagnosis: it identifies what phase they are in and directs them to the appropriate path for the real business moment. In addition to the Productivity Diagnosis, which provides clarity about your way of acting and the skills to be calibrated, and the Wheel of Life and Business, which keeps the focus where it needs to be, life and business grow together or neither of them grows.
From these instruments, an action plan is born in cycles of 12 weeks, supported by our AI, ValerIA, which maps the entire journey: it follows the execution, records the progress and transforms each step into a data of maturity. In parallel, the track delivers content for immediate application in her and in the business.
It's not content to watch. It is diagnosis, direction, and measured execution, until the company stops depending on its presence
Business model
Recurring revenue model with product ladder. Entry is through Club Val$ (12x) R$147) or through the Productive Business Planner and the client evolves to 3 PULSAR Method tracks (12x) R$297, 397 or 597), in addition to the signing of the Entrepreneurial Intelligence System with ValerIA (R$97/month). At the top, On Demand service starting at R$12.000. Current average ticket of approximately R$2.600 per client/year, with LTV expanded by the progression between layers: the same customer remains in the ecosystem for multiple cycles, changing products according to their maturity phase.
Market
Valens operates in the business development market for women. Only in Brazil are 10,4 millions of women entrepreneurs (Sebrae, 2024), with growth of 42% In the last decade and concentration on services and commerce, a TAM of approximately R$ 18 billions a year considering the entrance ticket. Our immediate addressable market are formalized entrepreneurs with a business in operation and investment capacity, about 2 millions of women. National expansion is scheduled for 2027, and Latin America is the next horizon: the model is replicable because the problem, the business that depends on the founder, has no cultural boundary.
Competitors
Moving Girls, B2mammy, The Wonder Company, DIG
Competitive differentiation
The market is divided between content, community, and mentoring. Everyone hands over knowledge and returns the execution to the woman, and that's exactly where she locks up, because her problem has never been a lack of information. Valens is the only ecosystem that integrates diagnosis, tracking and measured execution in a single Intelligence System, providing accompanied guidance to this entrepreneur. Content and community copy each other. Execution data, no. Each cycle nourishes a proprietary base of female entrepreneurial maturity that makes the orientation more precise to each new client and delivers what no one in this market delivers: measured evolution, not more information. Because what's holding this woman back isn't a lack of content, it's a lack of direction.
Entry barrier
The Valens barrier is the data. Method, content, and community are replicable; the base of female entrepreneurial maturity built cycle by cycle is not. Today we already have 60 female entrepreneurs operating in the Entrepreneurial Intelligence System, generating execution and evolution data at each cycle of 12 weeks. Each new client accompanied by ValerIA makes the diagnosis and guidance more accurate for the next one, a composite advantage that can only be built with time and volume. In addition, the PULSAR Method is proprietary intellectual property, with a formalized diagnostic architecture, trails, and tools.