Problem
Small businesses struggle to grow in a structured way due to a lack of integration between marketing, sales, technology, and processes. TechnoEasy solves this fragmentation, making digital transformation accessible and applicable to the business, connecting strategies, tools and processes to generate more efficiency, commercial opportunities and sustainable growth.
Solution
TechnoEasy makes digital transformation accessible to small businesses through the integration of strategy, marketing, sales, and technology. We diagnose the business, structure processes, and implement digital solutions, such as CRM, automation, artificial intelligence, and data analysis, connecting marketing and sales in a more efficient, measurable and scalable operation.
Business model
TechnoEasy will have a hybrid business model based on SaaS, Services and Marketplace. Through the Technomni methodology, the client contracts recurring plans that provide credits for flexible use in marketing, sales, technology, automation, and artificial intelligence solutions.
Credits can be consumed both in the platform's own resources and in the contracting of specialized services, allowing each company to compose its operation according to its needs and growth stage.
The model also incorporates a Marketplace of partner solutions, including complementary software and services, generating additional commission revenues.
Revenue will consist of recurring subscriptions, purchase of additional credits, services, and commissions from the Marketplace. The expected average ticket is approximately R$ 1.500 the R$ 3.000 monthly per customer, with the potential to expand according to the increase in consumption and the company's digital maturity.
Market
TechnoEasy operates in the global digital transformation market, estimated at approximately US$ 1,58 Trillion in 2026 And with a projection of achieving US$ 5,49 Even trillions 2033. Within this market, our focus is on small and medium-sized companies that seek to integrate marketing, sales, CRM, automation, artificial intelligence, and data analysis to increase their competitiveness and growth capacity.
Competitors
TechnoEasy's main competitors are digital transformation, marketing and sales agencies and consultancies, such as Hubify, Surfe Digital, Agencia Mestre, and other companies in the RD Station ecosystem. We also indirectly compete with CRM, marketing automation, and sales platforms that offer part of the solutions that we integrate into our methodology.
Competitive differentiation
TechnoEasy's differential lies in integrating strategy, processes and technology into a single solution aimed at the reality of small businesses. Instead of offering only isolated tools or services, we start from the diagnosis of the business, structure the marketing and sales processes and implement the appropriate technologies, such as CRM, automation, artificial intelligence and data analysis. This approach reduces fragmentation between suppliers and tools, simplifies digital transformation, and allows the company to evolve its operation in an integrated, measurable, and scalable way.
Entry barrier
TechnoEasy's main barrier to entry is the combination of its own methodology, accumulated knowledge and an integrated ecosystem of marketing and sales solutions. Throughout the projects, we structure processes, automations, integrations, and data intelligence that can be replicated and improved between different clients. This generates continuous learning, reduces deployment time and cost, and increases operation efficiency, creating a technological and methodological capacity that new competitors would need to develop over time.
Traction
Yes. TechnoEasy already has a validated commercial operation, with active customers and recurring revenue generation through marketing, sales and technology services and solutions. The company has already achieved a portfolio of approximately 12 customers and recurring billing in the order of R$ 20 a thousand a month.
This operational base, the relationship with customers, and the experience accumulated in delivering the solutions now serve as validation for the evolution of the business to the TechnomNI model, structured in SaaS, credit consumption, services and partner Marketplace.