Problem
There are three huge problems in the education market today:
First, traditional online courses are too long. A course on Udemy has 20, 30, 40 hours. The completion rate is lower than 7%. People buy and never finish. That's frustrating and expensive.
Second, the info-product market in Brazil is saturated. Courses that cost from 500 the 5.000 real with exaggerated promises and inconsistent quality. Aggressive marketing, but the content often doesn't deliver what it promises.
Third, 59% Some of the workers will need reskilling until 2030, according to the World Economic Forum. But people have, on average, only 24 minutes per week available to study. How do you learn something meaningful in such a short time?
SINAPX solves this by combining what no other platform offers together: the addictive social format of TikTok, the gamified educational structure of Duolingo, and the creator economy of Hotmart. All free for those who want to learn.
Solution
Sinapx is the first feed that transforms doomscrolling into real skills and the social impact is not an annex to the operation, it's the core business itself. The product is a social education network: Brazilians learn through vertical videos of 5 minutes a day, with national creators and educators, and each content watched builds their Synaptic Map, a personal skill map that makes progress visible and measurable. In other words: the same habit that today burns billions of hours in distraction starts to build capacity.
Business model
Sinapx is a two-sided platform, free for those who learn and for those who teach: without subscription and without commission on creators. The revenue comes from advertising, paid for by brands that want to reach an audience with a stated intention to learn, in a safe context for the brand.
The ads enter the 32nd stage of the roadmap, after the user base and the density of creators. Monetizing before that would degrade the experience that gives value to the audience. For this reason, there is still no defined average ticket: we are pre-monetizing due to a sequencing decision, not due to the lack of a model.
The metric that governs the model is the video cost per 1.000 Minutes watched versus ad revenue by them 1.000 minutes. Today the delivery costs around US$ 1 thru 1.000 minutes, and the migration already mapped to infrastructure charged by volume reduces this cost by about 10 times when consumption justifies.
Market
Sinapx operates in the global Creator Economy, estimated by Goldman Sachs in US$ 250 billions in 2023. The projection is to get close to US$ 480 Billions even 2027, with growth of about 14% per year. One of the main drivers of this growth is precisely the monetization of short video platforms through advertising, which is the Sinapx model.
Within this market, the initial focus is on Brazilian EdTech: more than US$ 6 billions, growing by about 11% per year (IMARC, 2025). The goal is to capture US$ 60 millions in three years, about 1% of that market. After Brazil, the natural expansion is Latin America, with 650 millions of people who already consume short videos on the same feeds.
Competitors
Indirect competitors: Instagram (rells), TikTok and YouTube (shorts). Direct competitors have not been identified in the West, only Chinese platforms such as Douyin Education explore the intersection microlearning + social feed.
Competitive differentiation
We are the only player at the intersection between creator economy, EdTech and structured microlearning.
Entry barrier
Sinapx is the first social network for educational short videos in Latin America, and the category is the differential. TikTok, Reels, and Shorts are unable to become an educational platform without sacrificing the entertainment metrics that underpin the business. Khan Academy and Coursera are unable to become a social feed without rebuilding the product. Added to this position are the Synaptic Map, a skill map that accumulates value with use and increases the cost of switching platforms, and the network effects of growth driven by creators, who bring their own audience.
Traction
Yes. The MVP ran in production on Sinapx.com with 2 creators, 6 videos and 21 users, who returned on average 3 Times in the first 7 days. With a catalog that was still small, this return showed what we needed to validate: the habit of returning to the feed to learn is formed.
Supply-side demand was also validated. Em 18 interviews, Brazilian creators and educators reported a recurring pain: the difficulty of qualifying audiences competing with entertainment influencers.
With the MVP validated, the next step is a cloud and data partnership that provides the basis for a controlled release. The plan begins with an anchor creator with its own audience and uses retention in 7 days of this cohort as criteria before the general opening.
Sinapx was recognized as an Impact Startups at Web Summit Rio 2026, was in the TOP 60 from Amcham Arena 2026 and was selected from more than 1.500 registrations for the Founders Club Growth Challenge.