Problem
Social networks occupy people's hours of day with short videos that entertain, but leave nothing useful: screen time grows and skills don't. At the same time, learning something new continues to feel burdensome. Long courses and traditional platforms require time and discipline that most don't have, and that's why many people abandon in the middle. On the other hand, those who know how to teach don't have their own network to publish educational content in a short format and build an audience and income with it. In entertainment feeds, this content competes with everything else and is distributed using the engagement algorithm, not the learning algorithm.
Sinapx solves this by being the first feed that transforms doomscrolling into real abilities. It is a social network of short educational videos in which a few minutes a day, in the same format that people already consume, have seen visible progress. Creators and educators get the right place to grow.
Solution
Sinapx is a social network of short videos that entertains with knowledge. The person opens the app and finds a vertical feed, with the same rhythm and the same lightness as what they already consume every day, but each video teaches something real, in various areas, organized by categories and recommended by what they want to learn. Scrolling is still a pleasure; the difference is that time becomes a skill. Each video watched becomes a connection in the Synaptic Map, a skill map in the form of a synaptic network that makes progress visible, measurable, and cumulative. Streaks and gamification reinforce the habit. On the other hand, educational creators publish short videos, build an audience, and bring their community to the platform, which generates growth with an acquisition cost close to zero. The product is already in production at sinapx.com.
Business model
Sinapx's revenue comes from advertising. The platform is free for the user and the creator, without subscription and without commission on creators. The roadmap has steps: first the user base, then the density of creators and, in 3The first stage, monetization with ads, when the audience is dense enough to sustain them without degrading the experience. In the next stage, Sinapx begins to remunerate the creators with part of this revenue. Because it's an advertising model, there are no tickets per customer in the traditional sense: the metric that governs the business is ad revenue per customer 1.000 minutes watched compared to the cost of delivering those same minutes. Today the cost of video delivery is in the order of US$ 1 thru 1.000 minutes, with migration mapped to a volume billing provider that reduces this cost by about 10 times when consumption justifies. Sinapx is currently in the pre-prescription phase.
Market
Sinapx acts at the intersection between the creator economy and education. The global market (TAM) is the creator economy, estimated at US$ 250 billions. The initial addressable market (SAM) is EdTech in Brazil, which goes from US$ 6 billions and growing by about 11% per year (IMARC) 2025). The goal (SOM) is to capture 1% from this market in 3 years, about US$ 60 millions. The launch is in Brazil, in Portuguese, but the model does not depend on country or language: it replicates in any market with a habit of short videos and local creators and educators. The audience is twofold: anyone who already uses vertical video feeds and wants to grow, regardless of age or gender, and the educational creators who publish and monetize content on the platform.
Competitors
Today there is no social network for educational short videos in LATAM; competitors solve parts of the problem. TikTok and Instagram Reels have a social feed and vertical video, but they optimize retention with entertainment that leaves nothing behind. YouTube Shorts has the same format and a lot of educational content, but it's a discovery, not a trail: nothing transforms what the person watched into skill progress. Duolingo has short daily sessions and high retention, but it's an exercise app, not a social network, and it serves a single vertical (languages). Khan Academy and Coursera have structured content, but in a long format, with high friction and no social layer. Sinapx is the only player at the intersection of social network, short video, educational structure, and multiple skills. The only direct competitor we identified is Douyin Education, in China.
Competitive differentiation
The main difference is the category: Sinapx is the first social network for educational short videos in LATAM. It's not a feature within an existing market, it's an entire feed that entertains with knowledge. The big boys can't occupy this space without disassembling themselves: TikTok and Instagram can't become an education platform without sacrificing the retention metrics that support their business, and Khan Academy or Coursera couldn't become a social feed without rewriting the product from scratch. In addition, the Synaptic Map, which is proprietary, transforms each video watched into a connection into a skill map, making visible the progress that no competing feed shows. Growth begins with creators: educators bring a ready audience, which keeps the acquisition cost close to zero and generates a network effect. And the brand supports the thesis that learning can be as natural a habit as scrolling.
Entry barrier
The main barrier is the two-sided network effect. A social network of short educational videos only works with creators and audience at the same time: the creator educator goes to where the apprentices are, and the apprentice stays where there are good creators. Those who arrive first and form this base create a cycle that is difficult to copy, because a new entrant begins with an empty feed. Sinapx is already in production and is growing on the creators' side, with the Founder Creator program for 500 First to reach 1.000 followers, which builds loyalty to the offer from the start. The second barrier is the exchange cost: Synaptic Map accumulates each person's skill history, and those who built their map over months don't start from scratch in another app. The third is the advantage of those who came first in the category in LATAM: branding, curation by category, and relationships with local educators take time to build, and are not purchased with capital alone.
Traction
Yes. The MVP ran in production on Sinapx.com with 2 creators, 6 videos and 21 users, who returned on average 3 Times in the first 7 days. With a catalog that was still small, this return showed what we needed to validate: the habit of returning to the feed to learn is formed.
Supply-side demand was also validated. Em 18 interviews, Brazilian creators and educators reported a recurring pain: the difficulty of qualifying audiences competing with entertainment influencers.
With the MVP validated, the next step is a cloud and data partnership that provides the basis for a controlled release. The plan begins with an anchor creator with its own audience and uses retention in 7 days of this cohort as criteria before the general opening.
Sinapx was recognized as an Impact Startups at Web Summit Rio 2026, TOP 60 from Amcham Arena 2026, selected for the Founders Club Growth Challenge acceleration program and approved for pre-incubation at Park Téc Feevale - RS in October/2026.