Problem
The company's proposal was based on recurring problems in the veterinary sector experienced by the founder herself, especially the pain faced by veterinary doctors in a market marked by extensive shifts, low professional valuation, compensation incompatible with technical responsibility, emotional exhaustion, little autonomy over the schedule, and difficulty in attracting clients outside informal networks. Many freelancers, fliers, and specialists still rely on personal referrals, WhatsApp groups, and dispersed contacts to promote their services, prove credibility, and access opportunities in clinics and hospitals. At the same time, clinics face difficulty finding qualified professionals according to demand, such as anesthetists, surgeons, sonographers, and on-call therapists, while tutors are insecure in finding reliable professionals quickly, especially in home care or emergency situations.
Solution
Salve Vet connects veterinary doctors, tutors, clinics, and hospitals, organizing access to animal health professionals, services, and information. For veterinarians, it offers a professional profile with certifications, evaluations and specialties, as well as a digital agenda, receipt of requests, and match mechanisms by location and type of service. It also expands visibility and the generation of opportunities, including for flying professionals who work in clinics and hospitals. For tutors, it allows you to seek and schedule home visits with verified professionals, offering more convenience and less stress to the animal, in addition to a space for medical history, medical records, and reminders of vaccines and antiparasitic drugs. For clinics and hospitals, it generates qualified referrals, expands the schedule and facilitates access to specialized professionals. The platform organizes the service flow, from request to referral, promoting greater efficiency and continuity of
Business model
Salve Vet operates as a B2B2C marketplace, connecting tutors, veterinary doctors, and clinics/hospitals, with a prescription from 10% about home visits — whose estimated average ticket is R$ 200, generating R$ 20 by service — and 10% about hospitalization rates originated by referrals, without a mandatory monthly fee. With assistive clinical intelligence, you can add a recurring prescription estimated between R$ 150 and R$ 250 monthly per professional. The expansion roadmap begins with the validation of the model in Belo Horizonte, progresses to consolidation in Minas Gerais and then moves on to the main urban centers of São Paulo, Rio de Janeiro and Espírito Santo, with gradual entry into each city through the formation of a minimum network of veterinary and partner clinics before investing in the acquisition of tutors.
Market
Salve Vet operates on a global market estimated at US$ 72 billions annually in veterinary services for pets, calculated based on the participation of 24% About the global market of US$ 300 billions (
OPEN, 2025, p. 8 — data from Euromonitor). Considering the take rate of 10%, the annual TAM of transactional revenue is US$ 7,2 billions. With assistive clinical intelligence for home veterinarians, clinics, and hospitals, the combined TAM is estimated at US$ 7,23–7,34 billions globally, based on the generative AI and companion animal AI software segments (Next Move Strategy Consulting, 2025). In Brazil, the combined TAM is approximately R$ 0,90–0,98 billion, considering R$ 7,7 billions in veterinary services (
OPEN, 2025, p. 16), close to 70,9 A thousand small animal veterinarians (Demography of Veterinary Medicine in Brazil) 2022, pp. 30 and 69) and signature between R$ 150 and R$ 250 monthly, based on a national benchmark (Assistant Dr.).
Competitors
Salve Vet's main competitors include platforms such as AtendeVet, Petlove, and Guia Vet, which connect tutors to services or offer industry products. However, they have limitations in fully integrating the ecosystem and generating direct value for professionals.
Salve Vet differentiates itself by integrating tutors, veterinary doctors and clinics/hospitals into a single flow, with verified professionals. Its main strengths are: intelligent referral to clinics and hospitals, directing cases according to complexity and capacity; AI-supported screening to guide care more quickly and efficiently; and active connection between clinics and veterinary doctors to provide services, optimizing schedules and expanding the network.
In addition, we do not require prior health insurance, reducing access barriers. As a competitive advantage, we highlight an integrated ecosystem focused on the valuation of the veterinarian and a model aligned with the generation of value.
Competitive differentiation
We're not just a list of vets.
We connect the entire veterinary ecosystem into a single environment. We place qualified veterinary doctors at the center of the platform, valuing their autonomy, professional recognition and the possibility of operating in the household model, with the freedom to define their availability and expand their generation of opportunities.
For tutors, it offers access to qualified professionals and a more convenient care journey, with the monitoring of the pet's health history, vaccination card, exams and medical records, encouraging the continuity of care and the relationship with the professional.
For clinics and hospitals, in an unprecedented way, Salve Vet creates a bridge with flying veterinarians, on-call staff and specialists, facilitating access to professionals according to demand and expanding their service capacity.
Entry barrier
Salve Vet's main barrier to entry lies in the construction of an integrated veterinary ecosystem network, connecting tutors, professionals, clinics and hospitals on the same platform. The larger the base of qualified veterinarians, partner establishments, and active tutors, the greater the network effect and the value generated for each participant.
In addition, the platform accumulates data and history of pet care, strengthening the continuity of care and increasing the recurrence of use. The matching model between demand and professionals, combined with domestic practice and the connection with flying veterinarians, creates an operation that goes beyond a simple marketplace.
The combination of network effect, base of qualified professionals, relationships with clinics and hospitals, data history, and integration of the care journey makes replicating the model more complex for new entrants.