Problem
The internet can know who clicked, bought, and accessed it - but it still fails to answer a fundamental question: should that person be able to be here?
Companies that operate restricted products, content, and services need to prove their age and identity without creating red tape, requiring documents from everyone, or collecting excessive personal data. At the same time, child protection and digital access regulations are making this responsibility less and less optional.
The problem isn't just identifying people. It's about allowing enough confidence to make a decision.
Solution
The IDADeID creates a layer of trust between the user and the protected action.
Our infrastructure combines age estimation, liveness, risk analysis, and different verification levels. Instead of requiring every user to go through a full identification process, we apply only the level necessary for that situation.
The company receives an objective decision to release, deny, or request additional verification.
We take on the complexity of trust so that the customer receives only the answer they need.
Business model
IDadeID operates as a B2B SaaS with recurring revenue and expansion by use.
Companies contract the platform by site or integrated operation, with verification allowances included in the plan and additional charges depending on the volume used. Fallback documentary checks are charged separately, while larger-scale operations may use customized contracts.
The more the customer protects their digital journeys, the greater the use of the infrastructure — creating recurring revenue with natural expansion within the operation itself.
Market
IDADeID is at the intersection of Identity Verification, Age Assurance, digital security, and compliance.
The global Identity Verification market was estimated by MarketsandMarkets in US$ 14,34 billions in 2025, with a projection of US$ 29,32 billions in 2030.
Within it, Age Assurance emerges as its own category, driven by the protection of children and adolescents, e-commerce, social networks, gaming, restricted content and digital services.
The opportunity stems from a structural change: the internet is no longer asking just “who are you?” to also ask “can you be here?”.
Competitors
In the international market, Yoti, VerifyMy and K-id they operate directly or in areas close to Age Assurance. Companies like Incode, Veriff, persona, Sumsub and Unico compete in the wider digital identity market.
Our thesis is different from a traditional KYC: not every interaction needs to find out who the user is to determine if they can proceed.
IDADeID was designed to deliver the appropriate level of trust for each journey, reducing data exposure, friction, and unnecessary dependence on documents.
Competitive differentiation
We didn't start with identity. We started with the decision.
While traditional solutions were built to discover exactly who a person is, IDADeID was designed to first answer what that journey really needs to know: does it meet the necessary requirement to proceed?
This allows verifying attributes such as minimum age without turning each user into a complete KYC process.
More trust when needed. Less data when possible. This difference changes the entire architecture of the product.
Entry barrier
A feature can be copied. A trusted infrastructure takes years to build.
The IDADeID barrier lies in the combination of engineering, security, anti-fraud, decision policies, verifiable sessions, auditing, server-side integrations, and operational knowledge about different journeys and levels of risk.
Each new integration expands the platform's ability to operate in more complex scenarios without abandoning its central principle: asking for the minimum amount of information necessary to produce as much trust as possible.
We're not just building a tool for verifying age. We're building the layer that decides when a digital interaction can take place.
Traction
We are in the pre-recipe stage, with the product and the main infrastructure under advanced development and preparing the first controlled pilots. We have already started conversations with relevant companies and suppliers from the identity and documentation ecosystem and have structured priority integrations for e-commerce platforms. Our current traction is mainly technological, regulatory, and market validation; we have not yet declared recurring revenue or commercial volume from checks.