Problem
Millions of products that cost money and resources to produce spend most of their time sitting in their homes, while other people buy those same items to use them a few times. A drill, camping equipment, garden tool, or item for a one-time need can be useful for a few hours and sit idle for years. Today, those who own these assets have few simple and safe ways to generate income with them, and those who need to use something temporarily often end up buying for lack of an affordable and close alternative. The problem isn't the lack of products: it's the difficulty of connecting, with trust and convenience, those who have an item available to those who need it for a short period of time.
Solution
Get&Use creates a hyperlocal P2P marketplace where anyone can provide items that are standing still and others can find and rent them for the period they really need. The platform organizes the entire journey: announcement and search for proximity, availability, reservations, payments, chat, reviews, and user reputation. Thus, the owner transforms an idle asset into a source of income, while the tenant accesses what he needs without the cost of buying something for occasional use. We started with categories with strong potential for temporary use, such as tools, construction and renovation, gardening, camping and leisure, but the infrastructure was created to serve different types of goods. The goal is to make temporary access to products so simple and reliable that buying ceases to be the only alternative.
Business model
Get&Use operates as a transactional marketplace and monetizes on both sides of the lease. Based on the base value defined by the owner, we retain 10% from the owner and we charge a service fee of 7% of the tenant, resulting in gross revenue equivalent to 17% of the base value of the lease. Payment method fees are charged separately and do not constitute our revenue. As the marketplace covers very different categories and rental periods, we still don't have enough volume to securely establish an actual average ticket. One of the main metrics that we want to validate in GTM is precisely the average GMV per transaction and, based on it, our average revenue per rental.
Market
Get&Use operates in the global rental and temporary access to assets market. In 2026, the consumer goods and general rental center market is estimated at approximately US$ 207 billions, with a projection of US$ 283 Billions even 2030. Within this universe, our focus is to digitize and expand P2P access to temporary goods - such as tools, equipment, electronics, leisure items, and other products - directly connecting people who have idle assets to those who need to use them. We consider this market a reference for TAM, while the market actually addressable by Get&Use will be smaller and defined according to the categories and regions where the platform is expanding.
Competitors
In Brazil, we see platforms such as BoxRent, ALLU and Clique Loque as direct competitors, which also connect supply and demand for the rental of products. There are also vertical competitors, such as Helptools and Locae, focused mainly on tools, construction, and equipment. Indirectly, we compete with traditional rental companies, buying and selling marketplaces, and even local WhatsApp/Facebook groups, which today solve part of this need in a fragmented way. The differential we seek in Get&Use is to build a generalist and hyperlocal P2P marketplace, in which anyone can transform idle items into income and access nearby products without having to buy them.
Competitive differentiation
Get&Use doesn't just work as a showcase for rental items. In addition to the hyperlocal P2P marketplace, we created Socorro: the user informs what they need and nearby people can respond to that need, inverting the traditional search logic and transforming demand into an opportunity for those who own the item. The platform also concentrates reservation, payment, chat, and a reputation system based on reviews between users and reviews of the items themselves, creating a history of trust for both sides of the transaction. While some of the competitors operate in specific categories or depend on the user finding an existing advertisement, Get&Use was designed as a local network for accessing goods, connecting supply and demand both through traditional search and through the need posted by the user.
Entry barrier
The main barrier that the model was designed to build is the hyperlocal network effect. The more users and items available in a region, the greater the chance that someone will quickly find what they need; the more demand, the greater the incentive for new owners to make their items available. Socorro enhances this effect by making visible needs that the catalog does not yet meet: someone may own an item that they had never thought of renting and start offering it when they notice an upcoming demand. Each transaction also accumulates user reviews and the items themselves, building a history of trust within the platform. Technology can be replicated; simultaneously reproducing locally built liquidity, inventory, demand, and reputation is much more difficult.
Traction
We still don't have market traction. Get&Use is in the pre-traction phase: the product has already been developed, with a published web platform and Android application, including advertisements, reservations, payments, chats, reviews and the Help feature. The startup was also selected for the Apollo program, at UPF Parque, in Passo Fundo/RS. The current challenge is not to build the product, but to validate the Go-to-Market and generate the first local density of supply and demand. From this entry, we want to measure acquisition, active items, requests, conversion into leases, GMV, recurrence, and retention.