Problem
AI bots already account for 58% of all internet traffic, and deepfake-driven fraud is costing banks and fintechs trillions of dollars.
Solution
Breath Protocol proves you are human, not an AI or deepfake. By analyzing your unique breathing patterns, we generate a zero-knowledge credential that verifies biological life for logins and KYC—protecting platforms from bots while keeping your personal data completely private.
Business model
Breath Protocol operates a B2B SaaS and API-consumption model where platforms—not users—pay for fraud prevention.
We charge $0.10 to $0.25 per verification for deep onboarding checks (well under the $0.30 target) and $0.01 to $0.03 for rapid login pings, undercutting legacy KYC vendors that charge upwards of $1.50 to $3.00.
This pricing delivers an average contract value (ACV) of $15,000 to $40,000/year for mid-market platforms and scales past $150,000+/year for high-volume enterprise banks and fintechs.
Market
TAM (Total Addressable Market) — $10.5 TrillionThe total annual global financial damage caused by all cybercrime activities combined.
SAM (Serviceable Addressable Market) — ~$3.05 Trillion (29%)Based on the WEF 2026 data, 29% of executives cite the advancement of adversarial AI capabilities (deepfakes, generative malware development, and AI-driven phishing) as their primary concern. This represents the entire market cost driven by synthetic media and generative AI attacks.
SOM (Serviceable Obtainable Market) — ~$1.79 Trillion (17%)The immediate market segment addressable by Proof of Humanity mechanisms: Identity Theft (32% exposure) combined with Romance/Impersonation Scams (17% exposure), which rely directly on fake or synthetic human identities.
Competitors
World ID, Self.XYZ, Humanity.org,
Competitive differentiation
While competitors like World ID, Humanity Protocol, and Self.xyz rely on static credentials—such as one-time iris scans, palm prints, or e-passports that can still be bypassed by session-hijacking bots or real-time deepfakes—we analyze continuous, involuntary breathing patterns.
Because respiration cannot be easily spoofed by generative AI and runs natively on standard device sensors without requiring proprietary hardware like an Orb, we deliver frictionless, real-time proof of humanity that remains resilient for the next decade.
Entry barrier
A Proprietary Biosignal Data Flywheel: Training ML models to extract subtle respiratory patterns, micro-chest movements, and rPPG (blood flow) variations across billions of noisy consumer devices requires a massive dataset of authentic human biosignals that newcomers simply do not possess and cannot buy.
High Institutional Switching Costs: Once banks and platforms integrate continuous breath-based liveness directly into their core login and KYC risk engines, ripping it out to adopt an unproven entrant introduces immense regulatory and security liability.
Traction
Yes, we have Letters of Intent, and we are providing proof of humanity and KYC for the entire Solana Colosseum Hackathon Brazilian projects and partners.