Problem
Businesses spend heavily to attract customers but struggle to turn one-time buyers into loyal customers.
Traditional loyalty programs reward spending, ignoring the value consumers create through social engagement, referrals, reviews and recommendations.
Meanwhile, brands invest in social media to generate likes, comments and shares, but struggle to connect these interactions to measurable customer acquisition, repeat purchases and revenue.
Small businesses also lack affordable, integrated tools to acquire, engage and retain customers without depending on constant discounts or expensive advertising.
The result is a fragmented customer journey: businesses pay to acquire attention but fail to build lasting relationships, while consumers receive little recognition for the value they create beyond their purchases.
Solution
Zupy connects customer acquisition, loyalty and social engagement in one platform, built on our proprietary customer retention methodology.
Zupy transforms everyday customers into micro-influencers, rewarding not only purchases but also the engagement.
AI agents help businesses develop marketing strategies, create coupons and design personalized loyalty programs.
Through WhatsApp and Instagram, businesses distribute campaigns and engage customers. Apple Wallet and Google Wallet make loyalty cards, rewards and coupons accessible without downloading an app.
Our Social Loyalty model goes beyond purchases, rewarding valuable Instagram interactions, referrals and customer advocacy with Z$ (Zupies).
Built on Solana, Z$ connects consumers and businesses through a shared rewards economy, allowing users to redeem benefits across participating merchants and our marketplace.
Zupy transforms everyday interactions into measurable engagement, repeat visits and stronger customer relationships.
Business model
Zupy operates a hybrid SaaS and transaction-based model with three revenue streams.
1. Loyalty SaaS: Monthly subscriptions from R$199 to R$399, with an expected average ticket of R$299/month.
2. Coupons & Engagement: Businesses purchase prepaid Z$ packages to reward purchases, referrals and social engagement. Each validated coupon costs R$1 (Z$100).
3. Marketplace: Zupy charges transaction fees of 5% to 20%. Participating merchants provide rewards in exchange for Z$, which they can reuse to fund new customer acquisition and engagement campaigns.
This creates a circular rewards economy: businesses fund engagement, consumers earn and redeem Z$, and merchants recirculate those rewards to attract more customers.
Unlike traditional reward catalogs, Zupy aims to avoid financing reward inventory directly, enabling a scalable, merchant-funded marketplace.
Market
Zupy operates at the intersection of two large global markets: Loyalty Management and Influencer Marketing.
According to Fortune Business Insights, the global loyalty management market is estimated at US$17.38 billion in 2026 and projected to reach US$51.65 billion by 2034.
Influencer Marketing Hub estimates the global influencer marketing industry at US$32.55 billion in 2025, reflecting growing investment in social engagement and consumer advocacy.
Zupy connects these opportunities through loyalty programs, social engagement rewards and an open incentive infrastructure that allows businesses and partners to reward valuable consumer actions.
We initially target Brazilian SMBs and ecosystem partners, with the potential to expand internationally through our shared Z$ rewards network.
Competitors
In Brazil, our main competitors in customer loyalty and retention are Fidelizi (fidelizi.com.br), Fidelimax (fidelimax.com.br) and Loya (loya.com.br), offering loyalty programs, rewards, cashback and customer engagement tools.
In social engagement rewards, Organic Reach Rewards (organicreachrewards.com) is a relevant competitor focused on rewarding consumer interactions on Instagram.
Competitive differentiation
Traditional loyalty platforms reward purchases within isolated businesses.
Zupy connects customer spending and social engagement through a shared rewards economy.
Our competitive advantage is an open rewards infrastructure that enables partners to incentivize valuable actions beyond purchases, from recycling cooking oil and connecting to Wi-Fi to charging electric vehicles and engaging with brands.
Unlike conventional points programs, Z$ rewards customer advocacy and enables benefits across participating businesses and our marketplace, with Solana providing scalable, low-cost infrastructure.
AI agents make our proprietary loyalty methodology accessible to small businesses, helping them create effective campaigns without hiring marketing specialists.
Our strength lies in connecting businesses, consumers and partners through a shared rewards network that becomes more valuable as participation grows.
Entry barrier
Our strongest barrier to entry is the network we are building, not the technology alone.
Zupy already has 70,000+ registered users, years of loyalty experience, and a working platform connecting businesses and consumers.
As more partners join our ecosystem, users gain more ways to earn Z$ through purchases, social engagement and everyday activities, and more opportunities to redeem rewards in our marketplace.
Businesses benefit from access to an expanding consumer network, while partners can leverage our infrastructure instead of building their own reward systems.
This creates a network effect: more partners attract more consumers, and more consumers increase the value of joining for businesses.
Our proprietary loyalty methodology, existing integrations and Solana infrastructure further increase the time and investment required for competitors to replicate the ecosystem.
Traction
Yes. Zupy is a live platform with measurable traction in customer loyalty and Web3.
- 72,000+ registered consumers.
- 42,000+ loyalty rewards redeemed (37,000+ already used in-store).
- 22,000+ verified in-store scans.
- 3,600+ active loyalty users in the last 90 days.
- 46 merchants have used our scanner solution.
- 19 paying SaaS customers generating approximately R$3,700 in monthly recurring revenue (September 2026).
On Solana, Zupy has processed 52,000+ confirmed on-chain transactions across 4,900+ user wallets since our February 2026 mainnet launch.
We have also launched an Instagram Social Loyalty pilot, with 109 verified social identities onboarded in three weeks without paid advertising.
Our technology is operational, with real customers, transactions and recurring revenue. Our current priority is scaling merchant acquisition, distribution partnerships and monetization.