Problem
The dental health sector suffers from three major technological and operational bottlenecks:
Data Silos and Lack of Interoperability: Legacy software keeps clinical data isolated in proprietary formats, making it difficult to integrate with operators, hospitals, and supplementary health networks.
Security Risks and LGPD: The absence of robust architectures with native cryptography and multitenant isolation exposes medical records and sensitive patient data to leaks and legal non-compliance.
Inefficiency in Management and Screening: Lack of unified platforms that integrate digital screening, patient monitoring, and clinical management in a high-performance, low-latency infrastructure.
Simile Pro solves these pains by offering a SaaS platform in Go with an HL7 FHIR bus and advanced cryptography.
Solution
Simile Pro solves industry bottlenecks through a high-performance SaaS ecosystem built on three core pillars:
Native Interoperability in HL7 FHIR: Standardizes and connects the flow of data and electronic records in a transparent way between offices, clinics, and supplementary health networks.
Security and Robust Architecture: Developed with a Go backend, it guarantees very high throughput, low latency and multitenant isolation with end-to-end encryption (AES-GCM/RS256) in full compliance with the LGPD.
Clinical Management and Digital Screening: Unifies the patient's operational journey, scheduling, odontogram, and digital monitoring in a fluid interface, reducing operating costs and optimizing the dental surgeon's time.
Business model
Simile Pro operates on the B2B SaaS model with recurring revenue focused on hiring simplicity and scalability for networks:
- Standard Plan (Individual Offices and Clinics):
Monthly: R$ 336,00/month.
Annual: R$ 4.032,00/year (with a discount of up to 30%, stay in R$ 2.822,40/year, equivalent to R$ 235,20/month).
- Network and Franchise Plan (Above) 3 units): differentiated and customized pricing on request, considering data volumetry, multiple units integrated via HL7 FHIR, and priority support.
- Expected Weighted Average Ticket: Estimated at approximately R$ 350,00 the R$ 500,00/month, driven by the entry of clinical networks into the portfolio.
The annual plan incentive strategy aims to ensure retention and predictable cash flow from the commercial launch.
Market
Simile Pro is undergoing incubation and technological validation (current zero revenue). The market analysis below refers to the potential played by the sector (Market Size) where the platform will operate:
- Global Total Market (TAM): The global market for clinical and dental management software is valued at approximately US$ 2,8 billions, driven by demand for interoperability and cloud security.
- Addressable Market Brazil (SAM): Brazil has the highest concentration of dental surgeons in the world (more than 350 a thousand professionals and 60 thousand clinics/offices), representing an addressable market estimated at R$ 1,2 billion in Latin America.
- Initial Capture Target (SOM): Targeting the multitenant SaaS model, the prospecting goal for the former 3 years after the commercial release is to capture of 0,5% the 1% of the domestic market (planning to reach between 300 the 600 subscribing clinics in the B2B model).
Competitors
The main competitors in the domestic market are divided into two groups:
Traditional Dental Management Softwares: Simples Dental, Dentaloffice, Codental and EasyDental.
Telemedicine and Generic Medical Record Platforms: ConecteDoc, iClinic and Tuotempo.
Simile Pro Competitive Differential:
While competitors focus on basic management with legacy architectures and monolithic databases, Simile Pro delivers a distributed Go infrastructure with native interoperability in the international HL7 FHIR standard, multitenant cryptographic isolation (AES-GCM/RS256) and a native teleodontology module focused on supplementary health.
Competitive differentiation
Simile Pro differs from legacy software on the market by three decisive technical and operational factors:
High Performance Architecture in Go: While competitors use monolithic and heavy ecosystems, our distributed infrastructure offers extremely high throughput, low latency processing, and optimized resource consumption.
Native Interoperability (HL7 FHIR): We adopt the international health data exchange standard, allowing the fluid integration of medical records and clinical data with supplementary health networks, hospitals, and operators.
Advanced Security and Multitenancy: We offer strict logical isolation of data with end-to-end encryption (AES-GCM/RS256), ensuring full compliance with the LGPD and maximum protection against sensitive information leaks.”
Entry barrier
Our entry barrier is based on three fundamental pillars:
Engineering Complexity and HL7 FHIR Standard: The native implementation of the interoperability bus in an international standard requires extensive health architecture know-how. Traditional software is prohibitively expensive to rewrite its legacy bases.
Proprietary Encryption and Security Layer: The multitenant model with strict cryptographic key isolation (AES-GCM/RS256) creates an ecosystem that is natively compliant with the LGPD, difficult to replicate by competitors without a reconstruction of the system core.
Exchange Cost and Network Effect (Technological Lock-in): Once integrated into our clinical data and digital screening ecosystem, clients gain operational efficiency that makes migration to legacy systems financially and operationally unfeasible.
Traction
The startup is in the pre-launch and incubation phase, with a focus on product engineering, infrastructure maturity, and institutional validation:
Institutional Validation: Approved by the bank and selected for the incubation program.
Software Engineering and DevOps: Source code maintained and versioned on GitHub. The complete ecosystem - Go backend, database and frontend - is containerized via Docker, ensuring a standardized and scalable deployment environment, in the phase of fine tuning for the launch of the MVP.
Validated Architecture: HL7 FHIR native interoperability bus and multitenant security with tested AES-GCM/RS256 encryption.
Validation with Users: Survey of operational requirements carried out directly with dental surgeons for the digital screening flow and management.
Next milestone: Completion of refinement in the repository to begin beta testing and onboarding of the first partner clinics.