Problem
The creator economy market normally works for the published post, not for the purchased customer. The brand doesn't know how much of the investment became revenue and the creator is compensated for reach, not for conversion. Without real attribution between the tips, the model scales poorly, burns the budget, and mismatches both sides. The brand loses ROI, the creator loses predictability, and the channel as a whole loses credibility within the growth team.
Solution
NIDO operates as a distribution layer between brand and creator. We only work with creators curated by conversion history, lock contract terms before any post, and audit each conversion via a unique attribution link. The company pays for what became revenue, the creator is remunerated for real results, and NIDO operates end-to-end distribution.
Business model
Retainer + performance hybrid model. The monthly fee covers the NIDO operation (curatorship, contract, briefing, distribution, auditing). Performance is linked to the campaign's conversion goal, CAC per audited customer, bonus per hit goal, depends on the product.
Entrance ticket: US$ 1.000/month for smaller operations and US$ 3.000/month for larger operations. The average active campaign ticket (retainer + performance) is currently among the US$ 1.000 and US$ 10.000/month, with typical contracts of 3 the 6 months. LTV grows as the brand renews to new verticals or expands scope.
Market
$250 billions
Competitors
Content, Creators, Influence 360, buzz creators, fly media.
Competitive differentiation
Curated by conversion history, not followers: Our base entered one by one, approved by the one who has already delivered. Traditional marketplace scales by volume, we scale by audited quality.
Single link audit before releasing payment: Neither agency nor self-serve platform do this by default: the conversion undergoes validation against a pixel, MMP or registration base before any transfer.
Settlement in USDC: It removes exchange rate friction in cross-border transactions and pays the creator in dollars without relying on a local bank rail.
Managed, non-SaaS discovery operation: We are the layer that governs the entire distribution for the brand. Curatorship, contract, briefing, auditing, in contrast to marketplaces that only present creators and delegate the operation.
Entry barrier
NIDO combines three barriers that reinforce each other. The first is operational knowledge of conversion, consisting of five years as a creator and two years hiring influencers who have formed an accurate reading of what converts by vertical, format and audience profile, expertise that can only be built by operating the market and which already becomes a curatorial decision on day one of each campaign. The second is the crypto → PIX trail: today we are the only platform at our operational level that receives stablecoin from global brands and pays the Brazilian creator in PIX, combining compliance, banking integration and on-chain settlement in a single flow, a technical and regulatory barrier that any competitor must redo from scratch. The third is the curated base with auditable history, which grows with use: each successful campaign adds to the attribution data per creator and a new competitor enters without this repertoire while NIDO decides each invitation weighing real conversion.
Traction
Two cases:
1) - Card Fintech (Rapidz): 44 creators active in 2 months, +15.000 audited conversions, US$ 240K of assigned revenue, CAC contracted in US$ 5,00.
2) - Data collection (HUB): 1 creator operating via its own network in 3 Months generated 6.265 accounts created, 3.281 Verified KYCs (52%), 7.436 total hours of use.