Problem
We solve the pain of not finding or taking too long to find the exact company or professional you were looking for, all through WhatsApp and, in some cases, on the same day.
Solution
Through an artificial intelligence agent integrated with WhatsApp. It understands what each company or professional offers and seeks, cross-references this information with other network participants, identifies compatibility and presents opportunities. When there is interest on both sides, Net Positive connects them to talk and negotiate.
Business model
Our business model is SaaS by subscription, with three sources of revenue: individual subscriptions to the Network, recurring White Label licensing for companies and communities, and hiring Net Eventos by project. The expected ticket is approximately R$ 50 monthly per user on the Network and, in institutional contracts, starting at R$ 2.500 monthly per customer. At Net Eventos, the amount varies depending on the number of participants and the contracted scope.
Market
Net Positive operates in the global digital networking market, estimated at US$ 52,73 billions in 2025 And with a projection of achieving US$ 153,15 billions in 2035. Our focus is the segment of professional networking and B2B matchmaking with artificial intelligence, applied to networks, events, and white-label communities. As a reference for a directly related vertical, the global event software market is estimated at US$ 11,31 billions in 2026.
Competitors
Net Positive's closest competitors are MyBZZ, Lunchclub, Boardy and Netwoorking AI, in the international market, and Connekt and G55 Club, in Brazil. LinkedIn and BNI also function as indirect competitors.
Net Positive differentiates itself by carrying out business matchmaking through an artificial intelligence conversational agent integrated with WhatsApp, without requiring the download of a new application. Technology interprets what companies and professionals offer and seek, identifies compatibilities and promotes connection through mutual interest.
Competitive differentiation
Net Positive's main differential is to carry out all business/professional matchmaking directly through WhatsApp, without requiring the download of a new application. Through a conversation in natural language, our AI agent understands what each company or professional offers, seeks and wishes to achieve, going beyond filters and keywords. The technology crosses this information, identifies compatibilities, and only connects the parties after mutual acceptance. In addition, the same infrastructure can operate on the Open Network, at corporate events, and on exclusive White Label networks.
Entry barrier
Net Positive's main barrier to entry lies in the combination of network effect and contextual matchmaking history. We have already gathered 800 unique registrations, distributed across Brazil and others 10 countries. With consent, each profile adds information about offers, needs, ideal customer profile, sector, and region, expanding the possibilities and quality of connections.
In addition to the registered base, we have accumulated a history of compatibility, presentation and acceptance, forming a supply and demand map that is increasingly difficult to replicate. A competitor can reproduce an interface on WhatsApp, but cannot immediately copy the network density, accumulated contextual data, operational history, and distribution channels built through the Network, Net Eventos, and White Label operations.
Traction
Yes. Net Positive has already achieved 800 unique registrations, distributed across Brazil and others 10 countries. It also has 4 active subscribers to the quarterly plan and validated the solution at a business event (even without being part of the event organization): 80 participants used Net at the Floripa Summit and there were 8 connections (16 companies met) with onboarding through WhatsApp, suggestions for connections and bilateral acceptance. These results demonstrate initial international reach, actual use of the technology, and the beginning of recipe validation.