Problem
Continuing exercise is a challenge in respiratory rehabilitation. Patients face physical limitations, access difficulties, and poor perception of their own evolution, which can hinder adherence. Between appointments, professionals have little visibility about the execution of the exercises at home. Lufta seeks to make this routine more engaging and measurable, supporting professional support.
Solution
Lufta transforms prescribed breathing exercises into interactive games, with feedback during the session. The platform connects patients, professionals, and institutions, organizes protocols, and records execution for follow-up. We also developed the Lufta Flow, a connected device to capture respiratory pressure and flow. The proposal integrates exercise experience and follow-up data into a single journey. The software is implemented in different modules; the integration with the device and the benefits of the solution will still be validated in pilots.
Business model
We planned a B2B2C model with institutional subscription and license per active patient, in addition to the optional sale or rental of the device. The deck's initial tracks are R$ 490 the R$ 1.490 per unit/month and R$ 29 the R$ 49 per active patient/month. For hardware, we estimate sales of between R$ 690 and R$ 990 or rental of R$ 49 the R$ 79 monthly. They are hypotheses for willingness to pay tests, not validated prices. As an example, R$ 990 From base plus 100 Licenses a R$ 39 They result in R$ 4.890 monthly software. We still don't have an average observed ticket, customers, or revenue.
Market
We work at the intersection between respiratory rehabilitation, digital health and connected devices. As a dimension of global need, the WHO announced in 2023 an estimate of 392 millions of people with COPD (This population is not equivalent to the buyer's market or Lufta eligibility. Our initial focus is Brazil, with distribution by professionals and institutions. The deck presents market scenarios based on price and segmentation yet to be validated; we do not yet have a validated global financial TAM.
Competitors
Adjacent alternatives include NuvoAir/Air Next, AioCare, and Aluna, which combine respiratory measurements and digital monitoring. They are not equivalent in scope to the Lufta proposal: our focus is on the routine of prescribed rehabilitation exercises, with games and professional support. We also compete for adoption with the traditional routine of consultation-oriented exercises performed at home. The comparison of functionalities and positioning will be deepened in the first pilots.
Competitive differentiation
Our proposed differential is to integrate games guided by the prescribed protocol, respiratory measurements and professional monitoring. The exercise, the recording of the session, and the review by the professional are part of the same platform, aimed at patients, professionals, clinics, and hospitals. The founder combines experience in software engineering, connected systems, and research in adapting the difficulty of games for rehabilitation. The advantage in adherence, cost, and results has yet to be demonstrated in pilots; we don't treat it as proven.
Entry barrier
The barrier we seek to build combines knowledge in rehabilitation games, integration between software and hardware, and learning with the routine of professionals and institutions. Pilots will be able to generate evidence of usability, adherence, and commercial viability, in addition to guiding the evolution of protocols and experience. Today, this barrier is in the making: we still have no patient base, our own clinical validation, or proven commercial exclusivity. The founder's technical and scientific expertise is the main initial asset.