Problem
We connect owners, investors, real estate agents, services and products all in a single intelligent ecosystem for the real estate market.
Solution
KeyHub proposes to solve the complexity of the real estate market through a centralized hub of services and connections. Instead of the owner dealing with dozens of brokers and companies, the startup connects their property to the best real estate agencies. On the other hand, the marketplace of approved partners (credit, insurance, surveys, technology) offers real estate agencies and brokers all the services and products necessary for everyday life.
Business model
Our model has two phases: at the beginning, Freemium for acquisition + Success Fee to validate value, in the future, gradual transition to subscription as a core. The average expected ticket is around R$1.000.
Market
Our core market in Brazil is comprised of more than 116 a thousand real estate brokerage firms and about 730 a thousand active brokers. These professionals already consume technology (there are more than 100 Real estate CRMs and IAs in the country), but in a fragmented way.
Competitors
QuintoAndar Group, Loft, Olx Group and Chaves in the Hand
Competitive differentiation
Our differential is the curated hub model. We don't compete with real estate agents and brokers — we connect and empower them. While competitors offer isolated products, KeyHub centralizes the best approved partners and connects the owner's asset to the right real estate agencies, focusing on performance. In other words: we are no longer a competitor in the market, we are the strategic ally that makes the entire ecosystem work better.
Entry barrier
Our barrier is the network + curation effect. Each real estate agency and approved partner that enters strengthens the ecosystem, and the accumulated data intelligence makes the platform increasingly difficult to replicate.
Traction
We are in the Pre-Seed phase, finalizing the MVP development and already starting the cold start on both sides of the marketplace: on the one hand, connecting service and product providers; on the other, we have a structured channel to reach around 20.000 real estate agencies and 30.000 brokers. This is our starting point for validating demand.