Problem
B2B companies face one of the highest customer acquisition costs (CAC) in history. However, much of that revenue is burned because salespeople learn to negotiate by testing approaches directly in meetings with real customers. In practice, companies use their most expensive leads as learning guinea pigs.
Traditional market solutions fail to address this pain:
Video training (LMS): They are theoretical and passive. More than 80% Of the content is forgotten in 48 hours and does not generate a speech reflex or safety under pressure.
Manual simulations (Roleplay with managers): They consume scarce hours from sales leaders, are artificial, embarrassing, and impossible to scale.
The impact of this broken model is brutal: a new seller's learning ramp leads from 60 the 90 days, the conversion rate plummets, business turnover skyrockets, and marketing investment is wasted on opportunities lost due to lack of preparation.
Solution
The Dojo works as a “flight simulator for commercial teams”: an interactive arena where salespeople train complex voice meetings against hyper-realistic Artificial Intelligence before speaking to real customers.
Our solution operates on three pillars:
- Real-Time Voice Simulation: The seller speaks directly by voice against AI agents who assume the personalities of real decision makers (skeptical CFOs, aggressive buyers, or hurried directors), simulating harsh niche objections with imperceptible latency.
- Telemetry and Instant Feedback: At the end of the simulation, the platform generates an automatic diagnosis based on high-performance frameworks (such as MEDDPICC and SPIN Selling), evaluating posture, objection circumference, speaking time, and qualification gaps.
- Drastic Ramp Reduction: The seller gains “flight hours” and makes mistakes in a safe environment, shortening the maturation time of 90 For less than 30 days and shielding the company's real leads.
Market
The Dojo operates at the intersection of Sales Enablement Software and Corporate Training with Artificial Intelligence, one of the fastest expanding segments in the B2B SaaS ecosystem:
TAM (Total Global Market): The global Sales Enablement and Sales Training market was valued at approximately U.S. 5,2 Billions and Project US 11 Billions even 2030, growing at an accelerated CAGR of ~18% per year (sources: Grand View Research/Gartner). The expanded global Corporate Training market exceeds US$ 380 billions.
SAM (Addressable Market - Brazil/LATAM): In Latin America, led by Brazil, the addressable market for B2B business acceleration and training tools represents an opportunity greater than R$ 3,5 billions annually.
SOUND (Capturable Initial Focus): Focus on more than 120 a thousand medium-sized Brazilian B2B companies that operate with active Inside Sales teams (SDRs and Closers) and face high CAC and lead burn due to the lack of preparation of the sales team.
Competitors
We mapped our competitors on three fronts:
Global Direct Competitors (AI Sales Roleplay):
Hyperbound and Second Nature AI (USA): Global pioneers in voice sales simulation with AI. They focus on the American enterprise market, they operate 100% in English and charge prohibitive annual contracts in dollars (US$ 10k at 50k/year).
Indirect Competitors (Intelligence & Post-Call Coaching):
Gong.io and Meetime: Cutting-edge tools that act as a “call necropsy” record and analyze the seller's error after the lead has already been lost at the actual meeting.
The Greatest Real Competitor (Status Quo):
Passive video training (corporate LMS) and manual roleplay with managers.
Competitive differentiation
Our competitive advantage is based on 4 strategic pillars:
- Pre-Call vs. Post-Call Necropsy: Tools like Gong and Meetime analyze the meeting after the seller made a mistake and the expensive lead has already been lost. The Dojo trains and corrects the seller before the actual meeting, shielding the pipeline.
- Native to the Brazilian Market (PT-BR): Global players (Hyperbound, Second Nature) operate in English and fail to adapt culturally. The Dojo has imperceptible latency in Portuguese and people calibrated with the nuances and real objections of business in Brazil.
- Telemetry with Enterprise Frameworks: Our AI audits hard metrics based on established methodologies (MEDDPICC and SPIN Selling), measuring speaking time, language defects, and contouring objections with technical notes.
- Rapid Adoption and Local Billing: We eliminated the barrier of annual enterprise contracts in dollars (US$ 20k+), enabling cutting-edge technology for SMEs and scale-ups with agile onboarding.
Entry barrier
Our barrier to entry and defensibility against new entrants are based on 4 pillars:
- Full-Duplex Audio Engineering: Realistic simulations require complex interrupt (barge-in) orchestration, VAD, and synthesis in real time with a latency of less than 800ms in PT-BR. Simple AI wrappers break with artificial silences and don't hold conversation under pressure.
- Proprietary Data Flywheel (Data Moat): Each simulation feeds a proprietary base of audio, objections, and real defects from the Brazilian market. The more the platform runs, the more intelligent and accurate the agents become.
- Vertical and Methodological Calibration: Our personas do not use generic prompts; they are calibrated with real matrices by niche and algorithmic auditing anchored in MEDDPICC and SPIN Selling.
- Exchange and Lock-in Cost: The Dojo becomes the company's commercial approval system. Changing tools means losing all telemetry history and sellers' readiness.