Problem
The new generation grows up in an environment of notifications, social networks, and fast content that vying for your attention during the study. In this scenario, maintaining a learning routine requires effort: the student must choose priorities, organize materials, practice, and review while dealing with interruptions. This can lead to fragmented sessions, delayed reviews, and little clarity about one's own progress.
Cognit was created to help this student build direction and continuity. Your proposal combines personalization and gamification in a journey that connects objective, planning, practice, feedback, and review. By making the next activity clear and the study more participatory, it seeks to facilitate involvement and the construction of a routine compatible with the time and needs of each person.
Solution
Cognit offers a personalized study journey, adapted to the student's objective and available time. By connecting planning, interactive activities, review, and gamification, it seeks to make the study more engaging, encourage consistency, and make clear the next step to move forward.
Business model
Our business model is based on monthly subscriptions, with plans for R$29, R$59 and R$99, generating recurring revenue through access to the study platform. As an initial planning hypothesis, the average ticket would be R$55 per subscriber/month.
Market
Our initial market brings together millions of high school students and candidates for ENEM and entrance exams, with new classes renewing their audience every year. In addition to individual subscriptions, we see a B2B opportunity with schools and courses that can hire Cognit for their students. This combination allows us to grow both through the direct acquisition of students and through institutional contracts, expanding our distribution in a market that strongly values education and admission to higher education.
Competitors
Astra AI: Platform that transforms student materials into lessons, flashcards, quizzes, and simulations with AI. It offers tutoring, personalized plans, and gamification, with challenges, medals, and progress monitoring.
I studied: Platform aimed at organizing studies for exams and entrance exams. Its focus is on automatic schedules, scheduled reviews, recording of hours studied, and performance monitoring.
Genius AI: Study app focused on university students. It transforms classes and documents into summaries, flashcards and quizzes, in addition to offering an AI tutor, test preparation, and academic writing tools.
Competitive differentiation
Our competitive advantage lies in the combination of high gamification, a brand that communicates with Generation Z, and a functional and intuitive platform. We're building an experience that connects study, planning, practice, and review tools to challenges, achievements, and visible progress. This integration seeks to make learning more engaging, create identification with the student and facilitate the continuity of studies. In addition, we have all the necessary tools for students in one place, eliminating the need to use more than one platform.
Entry barrier
We seek to build a competitive barrier through the strength of the brand and the continuous relationship with Generation Z. By integrating guided study, gamification, and ease of use, we want to create identification, preference, and habit of use. This bond with students requires time and consistency to be reproduced by new contestants.
Traction
We don't own it yet