Problem
We have developed a gastronomic social network, where users can view dishes in the format of short vertical videos and photos, follow establishments, view menus and consume in one place, ideal for solving the bottleneck of major gastronomic festivals, with regard to self-service. Reducing better user experience and satisfaction and freeing up establishments to produce dishes.
Solution
We came to close the gap, which is the desire for dishes that users see on social networks and have to leave the platforms to search. With AiPick, the customer will see dishes available close to the users, allowing their wishes to be fulfilled in a few clicks, in addition to helping the establishments provide self-service. For example, a customer may receive an invitation to a food festival from a friend or from the event's own marketing, or scan a QR code or NFC tag to see the event that will take place next to them. He will enter and will see the menu in video and photo format, with descriptions of the dishes, interact with the videos, order, follow the preparation, and will receive a notice with a code to go to the stand or establishment for pick-up using the code. In a salon environment, the same system can work exclusively with the establishment where the customer is in the form of a digital menu with self-service.
Business model
AiLick's business model is based on Social Food Commerce, connecting gastronomic content, product discovery, digital orders, and self-service on a single platform.
Monetization may combine billing per transaction carried out, subscription plans for establishments and additional services, depending on the evolution of the product and commercial validation.
The target audience includes restaurants, bars, kiosks, street vendors, food fairs, and food courts. The platform seeks to reduce friction in the purchase process, facilitate service and transform the interest generated by videos and photos into sales.
The expected average ticket still needs to be validated commercially. It is important to distinguish the average amount of each food order from the revenue AiLick receives per transaction or establishment. These indicators will be defined based on the MVP tests, considering volume of orders, frequency of use, and willingness of establishments to pay.
Market
AiLick operates at the intersection of the global Social Commerce, Food Commerce and restaurant technology markets, with the purpose of transforming gastronomic content into orders and in-person consumption.
Em 2026, the global social commerce market was estimated at approximately US$ 585,9 billions, while the food delivery market was estimated at US$ 355,6 billions.
These values represent related markets, not AiLick's exclusive market. Your opportunity lies in connecting videos, photos, gastronomic discovery, social interaction, digital menus, orders, payments, and self-service.
The platform has the potential to serve restaurants, bars, kiosks, food fairs, street vendors, and food courts on a global scale, positioning itself at the intersection of sectors that generate hundreds of billions of dollars. The exact size of the addressable market will depend on the segments and countries served and the monetization model adopted.
Competitors
this is an innovation, there is nothing like it today, however, today we are competing for space with several hubs for managing the operation of gastronomic establishments that solve the operational issues but do not connect the customer in the form of a social network, Ifood, Keeta, 99 today it has a considerable number of clients, but it is not a social network. We came to close the gap that is the desire for dishes that users see on social networks and have to leave the platforms to search. With AiPick, the customer will see dishes available close to the users, allowing their wishes to be fulfilled in a few clicks, in addition to helping the establishments provide self-service.
Competitive differentiation
innovative gastronomic social network, with integrated self-service, with search for an intelligence system, with geolocation, which will allow discovery by users and delivery even in environments outside the home, such as beaches, parks, festivals...
Entry barrier
We are in contact with several Embrapii units, which already recognize our ecosystem as an innovation, and we are studying with which we will develop our advanced technological innovation research system, with rights acquired by the company. This will give us a competitive advantage. We are also in advanced contact with Abrasel to participate in the implementation of our technology for users of the bar and restaurant association.
Traction
AiLick is in the development and preparation phase for commercial validation of the MVP, yet without consolidated metrics of active users, client establishments, orders processed, or recurring billing. As advances, it has a PWA under development and integration with Mercado Pago, in addition to being selected for the START First Sales program, from Sebrae. The current focus is on completing the integrated operational flow of orders, payments, and kitchen control to initiate tests with gastronomic establishments and measure commercial traction.